West of Key West

Traveling the Sunshine State with his cameras, John Moran seeks his vision of natural Florida as it must have appeared to Ponce de León and other early strangers in paradise. Moran's work celebrates the magic of a unique landscape born of water and blessed with beauty beyond measure.

His portfolio of landscape and wildlife photography ranges from the Gulf to the Atlantic with an emphasis on Florida waters: our springs, rivers, lakes, swamps and coasts, and the creatures that inhabit them.A University of Florida graduate, Moran has been named Photographer of the Year for the Southeastern U.S. by the National Press Photographers Association. Following a 23-year career as a newspaper photographer and writer, Moran left the world of daily journalism in 2003 to concentrate full time on photographing the best of natural Florida. His photography has appeared in numerous books and magazines including National Geographic, Life, Time, Smithsonian, The New York Times Magazine and on the cover of the National Audubon Society Field Guide to Florida. He is the author ofJournal of Light: The Visual Diary of a Florida Nature Photographer.Concerned about the changes we've seen in our iconic springs, Moran partnered with artist/art historian Dr. Lesley Gamble and designer Rick Kilby in 2012 to create the Springs Eternal Project, a deep meditation on water and Florida's future.

Moran's decades-long love affair with the springs is chronicled in a compelling museum exhibition.Springs Eternal: Florida's Fragile Fountains of Youthopened in 2013 at the Florida Museum of Natural History in Gainesville.

Moran's speaking programs, detailing a photographer's search for the soul of Florida, have been called “exquisite,” “lyrical,” “eye-opening” and “like nothing I've ever seen.”

On photographing the nature of Florida, Moran says, “Truly a universal language, photography can help us better understand and appreciate the incredible gifts of nature bestowed upon this great state we call home.”

Hot Press Bright Paper Acid-free, 330gsm fine art paper with a smooth, 100% cotton base and bright white surface. Printed with 11 color archival ultra chrome inks.

*Please see the Sizing tab below for precise measurements of image size and paper size. Paper prints come with white border.

Unstretched Canvas Print Acid free, 395grm matte canvas with a satin finish. Each canvas is printed with 11 color archival ultra chrome inks. Each print comes with a 3" white border and can be framed or stretched at home.

Wrapped Canvas Print Acid free, 395grm matte canvas with a satin finish. Each canvas is printed with 11 color archival ultra chrome inks. Canvas is stretched over 1.5” stretcher bars and ready-to-hang

Full Frame: Standard out-of-camera 2:3 aspect ratio

Paper Prints:

Our paper prints come with a white border around the image to allow for a matted look. Required frame size will be equal to the paper size.

12" x 18" image size = 18" x 24" Paper Size

16" x 24" image size = 24" x 32" Paper Size

20" x 30" image size = 26" x 36" Paper Size

22" x 33" image size = 29" x 40" Paper Size

24" x 36" image size = 28" x 44" Paper Size

32" x 48" image size = 40" x 56" Paper Size

38" x 57" image size = 44" x 65" Paper Size

Unstretched Canvas:

Order desired image size.

Each print comes with an additional 3" white border and can be framed or stretched at home.

Wrapped Canvas:

Image size is full size of canvas. No white border

 The 1.5” sides of the canvas are white.

To determine the optimal size for art in your home or office, we recommend applying blue painter’s tape on your wall in the size you’re considering. Note that photos can sometimes be effectively cropped in more than one aspect ratio. Queries are welcome.

Framing options are only available with paper prints.

Our wood frames come finished with plexi glass and an attached wire hanger, ready to hang.

Paper prints come with a white border, acting as a mat. Additional mat options are available upon request and for an additional cost.

Please contact us for more framing options: Larger sizes and framing options.

Please note: all prints, canvases and frames are made to order in Gainesville, FL

Please allow 7-10 business days for your orders to ship from our studio. 

Shipping time after leaving our studio will vary based on your location.

All orders are shipped UPS Ground, unless otherwise requested. Please email us at ShopSWPF@gmail.com after you've place your order to see if expedited shipping is possible on your specific order. 

Unframed paper or canvas print orders are shipped in a triangle tube and all framed art is shipped boxed. 

Please note: all prints, canvases and frames are made to order in Gainesville, FL

Please allow 7-10 business days for your orders to ship from our studio. 

Shipping time after leaving our studio will vary based on your location.

For International Orders:

If you would like to place an order outside of the United States, please contact us at ShopSWPF@gmail.com.

We currently do not offer international shipping at checkout, but are happy to work with you on your order and find the best international shipping solution.